There's more to the undergraduate learning experience than studying textbooks. That's why BusinessWeek Online asked professors from a variety of backgrounds for a list of their favorite books, whether related to their field of study or not. These texts inspired, taught, or influenced instructors' careers or personal lives, while others simply provided entertainment. But all come highly recommended from leaders in the business and academic worlds.
Some of this year's results were surprising. While classics like Ayn Rand's The Fountainhead, Burton G. Malkiel's A Random Walk Down Wall Street, and various Thomas L. Friedman titles populated the list, children's favorites, a guide to running, Danielle Steele novels, and a book about human mating also made the cut.
Each professor's recommendations are included along with his or her biography. Happy reading!
"Markets may be efficient, but as this book so gleefully demonstrates, the actors in those markets are far from the rational, profit-maximizing robots of classical economic theory."
"This funny, insightful book explores how to maintain creativity and originality -- the true sources of competitive advantage -- while operating within the confines of the hairball that is organizational bureaucracy."
"It is simply the most understated of the great literary works of the past millennium. Whenever I feel like spending time on my eccentric side I read a prose-poem or three."
"This classic treatise on efficient markets is required reading for any investor impressed with his or her own or someone else's stock-picking ability."
"David Granick's work provides in-depth insights into the professional and personal characteristics of this industrial elite, as well as the structure and operations of major Soviet industries and their ruling bureaucracies."
"This book is a practical, straightforward, easy-to-use guide for framing, analyzing, and solving complex problems based on the McKinsey & Co.'s approach."