Brand Equity

BLOG BRAND NEW DAY

Diet Coke: It's possible that a major brand has nowhere to go, but down.

-- David Kiley

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  INNOVATION METRICS

2006 Global Brands Scoreboard

The table that follows ranks 100 global brands that have a value greater than $1 billion. Take a look at the sortable interactive table to assist in your research

 

  GIRL IMPROVED

Is Your Brand Headed for Extinction?

"Copycat branding" is becoming a bigger issue in the marketing industry. But originality is key to building loyalty
Video: Patrolling the Shelves for Copycats

 

  ANATOMY OF A BRAND

How Tony Hawk Stays Aloft

It's no mean trick to be a youth icon at 38. Can the skateboarder keep his franchise booming?

 

  MEDIA CENTRIC

The Google/YouTube Come-On

The video bulletin board is offering serious money to network players to lock-in their go-to position and avoid some licensing battles

 

  WEB WATCH

Levi's Fits Its Ads to the Web

The classic jeans marketer is hoping its new Net-exclusive ad campaign will give it a leg up on the competition

 

  DESIGN DIRECTORY

Innovation Careers Hundreds of job openings with design-driven companies.
Design Director	Nov 15
Michael Graves Design Group,  Princeton, New Jersey
ASSISTANT TO CREATIVE DIRECTOR	Nov 17
MODO ,  NEW YORK CITY, New York
Research Manager	Nov 16
Johnson Health Tech North America,  Madison, Wisconsin
+ choose field Architecture Business Development Design Management Exhibition Design Fashion/Apparel Graphic Design Industrial Design Interior Design Interaction Design Marketing Research & Strategy

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"Just As Good As Toyota" Is A Tough Sell

General Motors may have an image problem. So they're using surveys and research to find out why some people don't want a GM in the driveway

Y&R's Fudge Heads for the Exit

After an unexceptional 3½-year tenure during which key clients departed, Young & Rubicam's chairman plans to retire at yearend

O, Come All Ye Online Shoppers

Despite a slow start for some brick-and-mortar stores, e-tailers are poised for a prosperous holiday season

Yahoo's Classified Ad Vision

The Web portal, accused in an internal memo of lacking focus, is clear on the need to improve its performance in local online ads

Catalogs, Catalogs, Everywhere

Net shopping isn't rendering them obsolete. It's just changing their role
Plus: Customer Service Is Back
in Style
Plus: Big Brawls Over Malls

"Wal-Mart With Wings"

Unlike other discount carriers, Ryanair has stayed profitable by charging for every little bit of service

The Onliness of Strong Brands

Marty Neumeier, author of Zag, talks about good vs. different, and zagging when others zig to make your brand stand out

Yahoo's Grand Mobile Ad Experiment

The popular Web portal will start including ads with wireless content. Will users on-the-go slow down for a message from a sponsor?

Uniqlo, Brand of the Rising Sun

The hip clothing retailer hopes a new Manhattan flagship—and a fresh take on Japanese design for the masses—will lure U.S. shoppers
Slide Show: Uniqlo Goes Global With N.Y. Flagship

Selling Trash

Justin Gignac pulled off what might be the ultimate marketing coup: repackaging NYC's garbage for $100 a cube

The Reinvention Of Martha Stewart

The domestic guru is once again the face of her brand, but she's no longer calling all the shots
Slide Show: Martha Nation Expands Its Borders

Facebook's Changing Fortunes

The social-networking site could have sold for upwards of $1 billion, but declining traffic numbers may have potential buyers waiting for a discount

Abercrombie & Fitch: Power Shopper

With four distinct apparel brands and international expansion driving superior earnings growth, S&P gives the retailer's shares its highest recommendation

Gather.com: Social Networking Grows Up

The year-old site is trying to create an online space for the NPR crowd. But do they have time—amid kids and careers—to hang out online?

What AOL Needs Now

How can Time Warner jump-start growth at its limping Internet division? BusinessWeek.com asked the experts for their advice

Board Sports Retailer Still Skating

Sessions, an independent skate apparel retailer, retains street cred with its young customers and still manages to grow without selling out

Who Is Jonathan Ive?

An in-depth look at the man behind Apple's design magic
Slide Show: An Ive For Design

Monopoly's Extreme Makeover

A new, permanent version of Hasbro's classic board game is installing branded tokens, raising rents big time, and halting railroads
Slide Show: Meet the New Monopoly Token

Up Next: Online Video Ad Boom?

Sites like YouTube and Revver may soon be carrying more commercials—if they can dispel concerns over questionable content and targeting

Zune: Equipped for Success

Hoping to replicate the success of iPod accessory market, Belkin and other makers are releasing a flurry of add-ons for Microsoft's music player
Slide Show: 12 Zune Accessory Hopefuls

Don't I Know You from the Internet?

Some performers are parlaying online celebrity into deals with big media. Soon they may be able to just stick to the Web

IDEO's Urban Pre-Planning

Can the design company's "Smart Space" practice shake up the lumbering world of infrastructure, zoning and public process?
Slide Show: Capturing Kansas City Karma

Monaco Media Forum Mulls an Iffy Future

Google and the like are challenging traditional media to change in big ways, said the participants at a Davos-style gathering

American E-Idol

Online talent contests hit the big time

Big Media Gets a Second Life

Wired magazine is just the latest in a string of media outlets staking their online claims in the popular virtual-world game

Smart Move or Silly Money 2.0?

If YouTube becomes a $1.65 billion mistake, Google can afford it. That's why Old Media is wondering how to play this new game

Click Here to Catch Up on CSI

Now you can stream TV shows with ads over the Net the day after they air. For free. It's a win-win situation for fans and networks alike

Click Fraud

The dark side of online advertising
Plus: Advertisers In China Are Getting Burned, Too
Slide Show: Follow the Money

Starwood Hotels Explore Second Life First

The owner of the Westin, Sheraton, and W chains is testing out a new loft-style hotel with prototypes in the suburbs and in virtual reality
Slide Show: Starwood Tests Space Before Breaking Ground

Taking Aim at Targeted Advertising

Privacy advocates who say marketers overuse cookies and other technology that tracks users' online behavior are taking their case to Washington

Google's New Frontier: Print Ads

With a slew of big-city newspapers on its side, Google sets out to reproduce the success of its online ad programs—offline

Blyk's Radical Mobile Phone Plan

The nascent London/Helsinki-based mobile outfit won't be the first to offer free calls in exchange for ads, but it aims to target consumers

Ford On The Web, Warts And All

In place of banal car campaigns, an edgy site with an unvarnished docudrama approach

Wal-Mart's Jim and Laura: The Real Story

The bloggers backing the big retailer are not fake people, but real fans. However, Wal-Mart is paying plenty for their support

Online Marketing: What Works?

Amsterdam's Picnic '06 conference offered insights into advertising's future, from creating Internet buzz to social networking for customers

Renaming Your Business

Does your outfit need a new name? Take a look at what entrepreneurs and experts who know the process have to say
Slide Show: Experts in the Name Game

A Concrete Step Toward Cleaner Air

Visitors to the Venice Biennale can check out the smog-eating cement that Italian inventors claim will help cities clean themselves

How to Turn Money Into Innovation

The Global Innovation 1,000 survey shows which companies are just throwing money into R&D and which ones can boast about innovation

Acumen's New Model for Third-World Aid

By joining designers' innovative solutions with finance from capital markets, the Acumen Fund aims to effect permanent change
Slide Show: Acumen Fund's Net Gain

A Curious Mind Wins Design Prize

Britain's prestigious Prince Philip Prize is awarded to upstart Thomas Heatherwick, whose unique international projects always amaze
Slide Show: Designs Fit for a Prince

World-Changing Products

Here are some eco-friendly ideas that promise to make the planet a better place