![]() |
|
|
ONLINE FEATURES
Book Reviews
BW Video
Columnists
Interactive Gallery
Newsletters
Past Covers
Philanthropy
Podcasts
Special Reports
BLOGS
Auto Beat
Bangalore Tigers
Blogspotting
Brand New Day
Byte of the Apple
Deal Flow
Economics Unbound
Fine On Media
Hot Property
Investing Insights
New Tech in Asia
NussbaumOnDesign
Tech Beat
Working Parents
TECHNOLOGY
J.D. Power Ratings
Product Reviews
Tech Stats
Wildstrom: Tech Maven
AUTOS
Home Page
Auto Reviews
Classic Cars
Car Care & Safety
Hybrids
INNOVATION
& DESIGN Home Page Architecture Brand Equity Auto Design Game Room SMALLBIZ Smart Answers Success Stories Today's Tip INVESTING Investing: Europe Annual Reports BW 50 S&P Picks & Pans Stock Screeners Free S&P Stock Report SCOREBOARDS Hot Growth 100 Mutual Funds Info Tech 100 S&P 500 B-SCHOOLS Undergrad Programs MBA Blogs MBA Profiles MBA Rankings Who's Hiring Grads |
JANUARY 30, 2006
The Easiest, Smartest GPS Yet Seconds after you miss a turn, a voice offers revised instructions
The name makes the nüvi sound like a coffee table from Ikea. But the $900 device is actually an excellent example of a new breed of navigation product that uses global positioning system satellite signals and a vast database of maps to help you find your way anywhere in the United States (or, with the otherwise identical nüvi 300, anywhere in Europe). About the size of a deck of cards, it attaches to your windshield via a suction-cup mount. Its big, bright screen and clearly spoken driving instructions make it a pleasure to use. Stand-alone GPS systems you install in your own car have been around for several years, but earlier generations suffered from three problems: The units, which calculate your position using tiny differences in the length of time satellite signals take to reach a receiver in your car, were slow. If you got off an airplane and fired up your receiver in a rental car, it could take a couple of minutes for the system to find your position -- a great inconvenience if you were rushing to get to a meeting. The older units also lacked the processing power needed to calculate routes quickly. If you missed a turn or deliberately deviated from the instructions for some reason, you got no help while your GPS system recalculated the route. And limited storage meant you had to load maps from a PC when you were traveling to different parts of the country. THE NUVI IS DIFFERENT. Even starting from a "cold fix," which occurs when you first turn it on in a new location after traveling with it turned off, the device will generally find its position in under a minute. If you turn the nüvi on without having moved far from its previous location, a fix is nearly instantaneous. Once you've punched in your destination and the nüvi has selected a route, the device automatically adjusts its map display to an appropriate view, covering a wide area while you are zipping along the highway and zooming in as you approach a turn. You can also adjust the view manually by tapping "+" or "-" icons on the display. Turn instructions are displayed both on the screen and spoken by a female voice that seems to be shared with every voice-mail system. It strikes a good balance by giving you plenty of warning of maneuvers without becoming a nag. Within seconds of your missing a scheduled turn, the voice announces that it is calculating a new route and quickly offers new instructions. When popped off its windshield mount, the nüvi can slip into your pocket. If you add a memory card, it can double as an MP3 player or play audiobooks from Audible.com (ADBL ), though it's no better than mediocre at those tasks. Much better is the optional ($75) multilanguage phrase-book, which both displays and speaks translations. The nüvi is a strong performer in an increasingly competitive field. Less pricey choices from Garmin include the $500 i5, which has a smaller display despite being bulkier overall and lacks the nüvi's nonnavigation features. For $100 less, the i3 has similar features, but you have to download the maps from a PC. The GO 300 from TomTom and the Mio 269 (both around $550) are somewhat larger than the nüvi but offer similar navigation features. The TomTom also is equipped with Bluetooth wireless and can serve as a hands-free adapter for a variety of cell phones. When I bought my car a while back, I decided to forgo the $2,000 navigation system because at least 90% of the time I drive in places where I don't need help. And it couldn't give me a hand where I need the assistance -- driving rental cars in places I don't know well. That's where the nüvi and its competitors can really earn their keep. For past columns and online-only reviews, go to Tech Maven at down.hzvt.com/technology/wildstrom.htm By Stephen H. Wildstrom
BW MALL SPONSORED LINKS
Get BusinessWeek directly on your desktop with our RSS feeds.
Buy a link now!![]() Add BusinessWeek news to your Web site with our headline feed. Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video. To subscribe online to BusinessWeek magazine, please click here. Learn more, go to the BusinessWeekOnline home page | |