
 
COVER STORY
 Round 2 These entrepreneurs won't let a little failure get them down. What they learned from their first companies, and how they're building new ones
 Varsha Rao Lesson learned: There's a huge opportunity to create new brands, both online and off
 Peter Granoff Lesson learned: Customer service counts; so does the Internet. Growth is best when steady, slow, and self-funded
 Lisa Levin Lesson learned: Know your limits. Get outside help sooner rather than later
 You Mon Tsang Lesson learned: A company's business model must emphasize results
 Andrew Beebe Lesson learned: Grow slowly, conserve cash, treat employees well
 Jonathan Roosevelt Lesson learned: An entrepreneur must have a true passion for the business
 Hit Me Again Failure doesn't deter many entrepreneurs
 
PRESIDENT'S MEMO
 Word To The Wise Critical insight for small business
 
FEEDBACK
 The Hidden Costs Of Outsourcing
 When Little Guys Pay For Big Guys' Mistakes
 Cries For Help That Fall On Deaf Ears
 
EDITOR'S MEMO
 Partners In Growth Teaming our SmallBiz with yours
 
FAMILY INC.
 A Little Too Hands-On Micromanagement can thwart a family-run business
 
DIGITAL MANAGER
 Mating Calls Land lines and cell phones can be linked simply and cheaply
 
MY COMPANY
 A Fine Mess, Indeed Digging out from clutter can mean rethinking who you are
 
FRONT LINE
 Health Care: One Sick Scam Bogus health insurers prey on small companies
 Taxes: Brilliant Deduction Grab these depreciation breaks fast
 Who's Hot: Uncommon Scents Laurice Rahmé's NYC Parfumerie
 Trends: The Cost Crunch Is it time to raise prices?
 Travel: Tickets To Ride Big extras await small-biz fliers
 Campaigns: The Small-Biz Prez Which candidate offers more?
 Loans: Long Live The 504 A loan program rediscovered
 What Works: You've Got Rank Be a search star
 Credit: Banking On Small Banks
 Benefits: Stock Options Aren't Enough
 Retailing: E-Commerce Is Cleaning Up
 
HIRING
 Wanted: Systems Guru For small businesses, hiring the right geek is a special challenge
 
MANAGEMENT
 Outside Help Few families can do it all alone. But hiring and retaining nonfamily talent is an art in itself
 
TRENDS
 Low-Carb Frenzy Big companies are gorging on the market. Small companies are still the trailblazers
 
SELLING
 Shipping Out Mining overseas markets can be treacherous, but entrepreneurs who do a little legwork can strike gold
 Trade Pacts: Boon Or Bust?
 Iraq: Risky Business
 
FINANCE
 Ripe For Selling? If you're thinking about selling your business, now is the time. Here's how to start
 One Stellar Seller Tips on business deals from a 20-year veteran
 
FIRST PERSON
 Better Late Than Never How Craig Marcus finally got it right as told to Rachael King
 
TIMEOUT
 Volunteer Vacations These excursions let you get away -- and give back
 
BOOKSHELF
 Charm School How to win friends and influence clients
 
MY OFFICE
 All Aboard Dan Blanchard's Napa Valley cruises: You should have such a workspace
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Check out BusinessWeek Online's small-business columnists
Savvy Selling
Find customers, make your pitch, close the deal -- that's the beat Michelle Nichols covers, so check out her latest column, "Don't Think I'm Being Pushy, but..."
Factory Days
Candid, insightful, sometimes funny and always candid, don't miss Lisa Bergson's accounts of life behind the CEO's desk of her tech outfit, including her latest thoughts on visas, tech, and the U.S. immigration policies, "A Policy That Exiles Common Sense"
Growing Concerns
Frank and far-ranging, David Gumpert tackles some of the hottest and toughest issues, from the outsourcing debate to Cuba's nickel-and-dime entrepreneurs. His latest: "Business-Plan Contests Go Warm and Fuzzy"
Smart Answers
Advice on the nuts and bolts of running a business from small-biz specialist Karen E. Klein and her expert advisers
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