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ISSUE DATE: July 12, 2004 =Subscribers Only

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Full Table of Contents
Cover Story
Asian Cover Story
European Cover Story
Up Front
The Great Innovators
Editor's Memo
Readers Report
Corrections & Clarifications
Books
Technology & You



Economic Viewpoint
Business Outlook
News: Analysis & Commentary
In Biz This Week
Washington Outlook
Asian Business
European Business
International Outlook
The Corporation
Government
Information Technology
Entertainment
Finance
Sports Biz
Social Issues
Personal Business
Footnotes
The Barker Portfolio
Inside Wall Street
Figures Of The Week
Editorials


INTERNATIONAL EDITIONS
International -- Readers Report
International -- Corrections & Clarifications
International -- Finance
International -- Editorials
International -- Int'l Figures Of The Week



BW MagazineOnline Highlights from this issue
BW MagazineMagazine Forums


BW Magazine

Digital Illustration by David Rudes/BW


Asian Cover


European Cover Photograph by John Voos/The Independent

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  SPECIAL REPORTS
The IT 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars

Math's New Era
More math geeks are calling the shots in business. Is your industry next?

Tech Trends 2006
The war for the digital home, social networks, Vista, game consoles, tech hiring, and more

Dream Machines
Auto makers are innovating at full speed -- and giving buyers the power to shape their vehicles

2006 Investment Outlook
Prospects are basically positive: Growth is brisk and corporate profits are climbing

Battling Global Warming
How top companies are reducing emissions of CO2 and other greenhouse gases

What's Hot at CES
What's on tap at the big Consumer Electronics Show? A slew of new flat-panel sets and falling prices

Tech Buying Guide
Products for the digital home: HDTV, Wi-Fi cameras, iPod-run home audio and more

Next for Apple...
How can Jobs & Co. keep its lead? Here are some possibilities

Best of the Web
No longer for idle wanderings or passive viewing, the Web is about socializing, sharing -- and creating

Open Source:
The Next Generation

Now it's an ecosystem -- and VCs are eager to help

Global Brands
The companies that best built their images -- and made them stick

Europe's Hot Growth
Companies

High taxes, rigid rules, and elusive capital aren't stopping these powerhouses

China and India
The balance of power will shift to the East as China and India evolve

Stars of Europe
25 leaders at the forefront of change

Stars of Asia
The 2005 lineup reflects the growing importance of China and India

EMBA Rankings
Northwestern's Kellogg School solidified its hold on the No. 1 spot

Head of the Class
Ranking B-school executive education

Winners
The best product designs of 2005 from the Industrial Design Excellence Awards

Hot Growth
Talent, teamwork, and creativity powered this year's list of the 100 best small companies

The BW50
Our 2005 picks for the top performers among the S&P 500

More Special Reports

International Business News %26 Technology Articles

COVER STORY

The Vanishing Mass Market
New technology. Product proliferation. Fragmented media. Get ready: It's a whole new world
COVER IMAGE:  The Vanishing Mass Market
Photo Essay: Picking The Target Carefully
CHART:  A Word From Our Sponsors
GRAPHIC:  Zap!
CHART:  America's Shifting Media Mix
GRAPHIC:  From Mass To Micro, How The World Has Changed
COMMENTARY:  Quality News: Who Will Pay The Tab?
ONLINE EXTRA:  At P&G, It's All About Targeting
ONLINE EXTRA:  Marketing in the "the Age of I"
ONLINE EXTRA:  Media's New On-the-Go Consumers

Channeling The Future
Marketers are on the hunt for folks like 23-year-old "CJ" Carson. But with an array of digital devices, he's hard to find
GRAPHIC:  College: A Digital Laboratory For Marketers
ONLINE EXTRA:  Reaching the Connected Generation



ASIAN COVER STORY

25 Leaders At The Forefront Of Change
Our 25 Stars of Asia range from airline entrepreneurs to journalists to corruption fighters


EUROPEAN COVER STORY

Inside The Bank Of England
The venerable central bank has led Britain to unprecedented prosperity. Now it's trying to contain a housing bubble. Will it succeed?
COVER IMAGE:  Inside The Bank Of England
GRAPHIC:  Mervyn A. King
CHART:  The BOE's Track Record
GRAPHIC:  On Target
GRAPHIC:  A Key Player In History
GRAPHIC:  How The BOE Works


UP FRONT

Talk Show

What Could Crunch Apple Shares

Really Laboring To Beat Bush

We The People...Can't Make Copies?

Toss The Floss

Tom Joyner: P&G's Favorite Deejay

Burning To Burn Instant CDs

China's Great March Online


THE GREAT INNOVATORS

Martin Luther King Jr.: Putting Words To The Dream


EDITOR'S MEMO

A Thoughtful Voice


READERS REPORT

Honored To Be Honored

Reagan Still Inspires Heated Debate

Nextel: Cellular Has Plenty More Room To Grow


CORRECTIONS & CLARIFICATIONS

"Roll Them Bones" (In Biz This Week, June 28, 2004)

"Winners 2004: The Best Product Designs Of The Year" (Annual Design Awards, July 5, 2004)

"How Clinton Could Help -- And Hurt -- Kerry" (Washington Outlook, June 28, 2004)

"How Safe?" (News: Analysis & Commentary, June 28, 2004)

"Let's All Play Golf -- Just Not Here" (Sports Biz, June 21, 2004)


BOOKS

Masters Of Barely Anything?


TECHNOLOGY & YOU

Why I'm Staying Away From Internet Explorer


ECONOMIC VIEWPOINT

A 19-Year Dialogue On The Power Of Incentives


BUSINESS OUTLOOK

U.S.: The Economy Slows -- From A Gallop To A Canter

Italy: Gloom Could Ruin Rome's Budget Plans


NEWS: ANALYSIS & COMMENTARY

Will The Miracle Last?
That Starter Home May Be A Nonstarter

California Rules, Detroit Quakes
CO2: The Debate Heats Up

Commentary: Pop! Goes The Offering -- Again

America Online Gets Clicking

When Quotas End, Who Gets The Goodies?

Commentary: The SEC Opens The Door -- Wide


IN BIZ THIS WEEK

Glenn Tilton: Flying On Fumes

A Burdened Halliburton

Freddie's Frenetic Year

Nortel Won't Roll Its Own

Office Depot's Offensive

Et Cetera...

Closing Bell: Research In Motion


WASHINGTON OUTLOOK

Will Fahrenheit 9/11 Singe Bush?

Nader: Missing From The Battlegrounds

Who's Paying The Freight In Iraq?


ASIAN BUSINESS

Koreans' Wallets Are Slamming Shut

Can This Finance Whiz Learn Politics?

A Mortgage Of Her Own


EUROPEAN BUSINESS

Europe Hits The E-Mall

Shaking Their Fists At Putin

Commentary: These Biotechs Need Time To Ripen


INTERNATIONAL OUTLOOK

Mexico's Middle Class Takes To The Streets

Is Martin Going Overboard In Canada?

Stepping Up The Pressure On Yukos


THE CORPORATION

Vital Signs At Humana


GOVERNMENT

Commentary: It Takes More Than A Little Español


INFORMATION TECHNOLOGY

Accenture Hits The Daily Double

Commentary: Earth To Silicon Valley: You've Lost This Battle


ENTERTAINMENT

Imagine Sony On Steroids


FINANCE

Blocking The Exits At CSFB

Swooping Down To Snatch A Fortune

Turning Kmart Into A Cash Cow


SPORTS BIZ

IMG: Show Me The Bottom Line
ONLINE EXTRA:  Peyton Manning's IMG Dream Team
ONLINE EXTRA:  Arnold Palmer: With IMG from the Start


SOCIAL ISSUES

Commentary: Global Compact, Little Impact
ONLINE EXTRA:  Kofi Annan's Business Plan (extended)
ONLINE EXTRA:  Raising the Bar for Corporate Behavior


PERSONAL BUSINESS

When A Parent Needs Help
Photo Essay: Where To Go For Help
Photo Essay: Housing Options For Seniors

Providing For Your Own Care
Photo Essay: What You Need To Ask About Long-Term-Care Insurance

Sometimes You Need An Ace
Photo Essay: Where To Find Help


FOOTNOTES

A Great Time For A Student To Borrow

Babysitting For A B&B

Food And Spirit


THE BARKER PORTFOLIO

Teentailers: Too Hot Not To Cool Down


INSIDE WALL STREET

That Old Electric Surge

One Insurer That's On Dry Land

British American: Tobacco Without The Flames


FIGURES OF THE WEEK

Figures Of The Week (.pdf)

Online Extra: Production Index Components


EDITORIALS

The Dangers Of Media Mergers

Stealing A March On The EPA


INTERNATIONAL -- READERS REPORT

Weighing In On The Reagan Presidency

If Chinese Products Cost More, Would The U.S. Turn To India?

When Dysfunction And Innovation Go Hand In Hand

Economist Barro's Skewed Assumptions

GM In China: Why The Carmaker Is Likely To Crash