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ISSUE DATE: August 2, 2004 =Subscribers Only

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Full Table of Contents
Cover Story
Special Report -- The Best Global Brands
Up Front
The Great Innovators
Readers Report
Corrections & Clarifications
Books
Technology & You
Economic Viewpoint
Economic Trends



Business Outlook
News: Analysis & Commentary
In Biz This Week
Asian Business
European Business
International Outlook
Entertainment
Sports Biz
Social Issues
Finance
Developments to Watch
Science & Technology
Industrial Management
The Corporation
Information Technology
Workplace
Personal Business
Footnotes
The Barker Portfolio
Inside Wall Street
Figures Of The Week
Editorials



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Cover Photograph by Katherine Lambert

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  SPECIAL REPORTS
The IT 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars

Math's New Era
More math geeks are calling the shots in business. Is your industry next?

Tech Trends 2006
The war for the digital home, social networks, Vista, game consoles, tech hiring, and more

Dream Machines
Auto makers are innovating at full speed -- and giving buyers the power to shape their vehicles

2006 Investment Outlook
Prospects are basically positive: Growth is brisk and corporate profits are climbing

Battling Global Warming
How top companies are reducing emissions of CO2 and other greenhouse gases

What's Hot at CES
What's on tap at the big Consumer Electronics Show? A slew of new flat-panel sets and falling prices

Tech Buying Guide
Products for the digital home: HDTV, Wi-Fi cameras, iPod-run home audio and more

Next for Apple...
How can Jobs & Co. keep its lead? Here are some possibilities

Best of the Web
No longer for idle wanderings or passive viewing, the Web is about socializing, sharing -- and creating

Open Source:
The Next Generation

Now it's an ecosystem -- and VCs are eager to help

Global Brands
The companies that best built their images -- and made them stick

Europe's Hot Growth
Companies

High taxes, rigid rules, and elusive capital aren't stopping these powerhouses

China and India
The balance of power will shift to the East as China and India evolve

Stars of Europe
25 leaders at the forefront of change

Stars of Asia
The 2005 lineup reflects the growing importance of China and India

EMBA Rankings
Northwestern's Kellogg School solidified its hold on the No. 1 spot

Head of the Class
Ranking B-school executive education

Winners
The best product designs of 2005 from the Industrial Design Excellence Awards

Hot Growth
Talent, teamwork, and creativity powered this year's list of the 100 best small companies

The BW50
Our 2005 picks for the top performers among the S&P 500

More Special Reports

International Business News %26 Technology Articles
COVER STORY

Kerry's Battle Plan
He can't simply rely on anti-Bush fervor to get elected. So he's out to ease the middle-class squeeze
COVER IMAGE:  Kerry's Battle Plan
TABLE:  Kerrynomics: A Sampling
GRAPHIC:  Better Off Now Than Four Years Ago?
GRAPHIC:  Kerry's Key Domestic Advisers
ONLINE EXTRA:  Robert Rubin: Embrace Kerry
ONLINE EXTRA:  Larry Lindsey: Fear Kerry

Health Care: No Radical Surgery
Kerry's plan aims to bridge the gaps in the current system. It won't be cheap or easy
GRAPHIC:  Kerrycare

Talking Business With John Kerry
The Democratic nominee-to-be lays out why he's the better bet for U.S. companies

The Amazing Money Machine
Defying doomsayers, the Dems -- by some measures -- are outraising the Republicans
GRAPHIC:  The Democrats' Dollar Surprise
ONLINE EXTRA:  A VC's Political Seed Money


SPECIAL REPORT -- THE BEST GLOBAL BRANDS

Cult Brands
Graphic: The Big Winners
Graphic: The Big Losers
ONLINE EXTRA:  Jeff Bezos on Word-of-Mouth Power
ONLINE EXTRA:  Video View With Interbrand's Jan Lindemann

The Global Brand Scoreboard (.pdf)


UP FRONT

Talk Show

Nice Sound System, Nice Ride

Up Against The Wal-Mart

Hello, Tyco? Tata Calling

Vroom

Bruce Nelson: Office Depot Goes On The Attack

Senior Women Play Golf, Too

A Rising Tide Of Ediciones Espanolas


THE GREAT INNOVATORS

Charles H. Townes: The Light Fantastic


READERS REPORT

Mass Media: Killing The Goose That Lays Golden Eggs?

Putting Teeth Into The Global Compact

A Vote For No Child Left Behind

The Bush Administration Isn't Ignoring Climate Change


CORRECTIONS & CLARIFICATIONS

"Sarbanes-Oxley: Time To Step Up" (Editorials, July 19, 2004)

"Diseases In Your Future" (Up Front, July 26, 2004)

"The Benefits Trap" (Cover Story, July 19, 2004)


BOOKS

Fresh Killing Fields

Little Big Man

Online Extra: The Businessweek Best-Seller List (.pdf)

Online Extra: The BusinessWeek Best-Seller List


TECHNOLOGY & YOU

Presto! Your Desk Phone Is A Cell Phone


ECONOMIC VIEWPOINT

Europe: Staring Into The Abyss


ECONOMIC TRENDS

Old Economy, New Flexibility

Health Care: Trust Issues

Latinos' Education Gap


BUSINESS OUTLOOK

U.S.: Chill Out: Inflation Is Still Pretty Tame

U.S. Labor Markets: The Truth About Worker Pay


NEWS: ANALYSIS & COMMENTARY

Microsoft: When The Growing Gets Tough...
Any Dividend From The Microsoft Dividend?

Earnings Get An Added Lift

Little Guys With Big Plans For Vegas


IN BIZ THIS WEEK

Jeffrey Katzenberg: Revenge Of The Toons

Don't Flinch, Fill 'Er Up

Ready To Rock At MTV

A Match For Molson?

Love That Lincoln

Et Cetera...

Closing Bell: Seagate Technology


ASIAN BUSINESS

Commentary: China's Credit Crunch


EUROPEAN BUSINESS

Is Europe Suffering From Productivity Paralysis?

A New Driver For Mercedes-Benz?
ONLINE EXTRA:  "There's One Target: Profitability"


INTERNATIONAL OUTLOOK

France: Chirac's Protégé Is No Poodle

A New Blow To Investors In Russia

Pinochet May Face Prosecution


ENTERTAINMENT

Napster and Bertelsmann: It Seemed Like A Good Idea...


SPORTS BIZ

The Pitcher Who May Steal America's Heart


SOCIAL ISSUES

Commentary: The Case Of The Vanishing 401(k)s


FINANCE

Commentary: Charles Schwab Redux

How To Drive Suitors -- And Investors -- Wild

Commentary: There's No "Quiet Period" For Bigwigs


DEVELOPMENTS TO WATCH

A SARS Treatment From Survivors' Cells

Scraping More Oil From The Bottom Of The Barrel

These ID Tags Get Under Your Skin

VOC-Free Plastic And Spider Toxin For Muscle Ills


SCIENCE & TECHNOLOGY

Commentary: Why Business Should Make AIDS Its Business


INDUSTRIAL MANAGEMENT

Biotech Heads For The Factory Floor


THE CORPORATION

Can Delta Carry Song's Tune?


INFORMATION TECHNOLOGY

Reinventing Motorola
ONLINE EXTRA:  For Motorola's Zander, "It's Execution"

Netflix: Moving Into Slo-Mo?
Reed Hastings' Script for Netflix


WORKPLACE

A Breakthrough For Labor

The Rush To Squash A Promising Union Tactic


PERSONAL BUSINESS

New Knees, No Big Deal

Mutual Funds: Keeping Fit In A Flat Market
ONLINE EXTRA:  "Everything in the U.S. Is Expensive"
ONLINE EXTRA:  "An Interesting Test of Volatility"
ONLINE EXTRA:  "A Friendly Environment for Gold"
ONLINE EXTRA:  "Where You Get Paid Generously to Wait"

Cholesterol Drugs: Not So Fast

Worlds Away From Bangers And Mash


FOOTNOTES

A Gift From The IRS

Smarter Fans Beat The Heat

China In Transition

Family Travel


THE BARKER PORTFOLIO

Psychiatric Solutions: You Might Be Shocked


INSIDE WALL STREET

Hefty Yields From Potash

Radware May Gainsay The Naysayers

As Gambling Grows, So Does Wells-Gardner


FIGURES OF THE WEEK

Figures Of The Week (.pdf)

Online Extra: Production Index Components


EDITORIALS

The Real Middle Class Squeeze

Analyzing Kerry's Health-Care Plan
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