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ISSUE DATE: December 20, 2004 =Subscribers Only

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Full Table of Contents
Cover Story
Up Front
The Great Innovators
Editor's Memo
Readers Report
Corrections & Clarifications
Technology & You
Books
Economic Viewpoint
Business Outlook



News: Analysis & Commentary
In Biz This Week
Washington Outlook
European Business
International Outlook
Working Life
Marketing
People
Government
Legal Affairs
Information Technology
Developments to Watch
Finance
Social Issues
Personal Business
Footnotes
The Barker Portfolio
Inside Wall Street
Figures Of The Week
Editorials


INTERNATIONAL EDITIONS
International -- Readers Report
International -- Finance
International -- Int'l Figures Of The Week



BW MagazineOnline Highlights from this issue
BW MagazineMagazine Forums


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Cover Photograph by David Rudes/BW

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  SPECIAL REPORTS
The IT 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars

Math's New Era
More math geeks are calling the shots in business. Is your industry next?

Tech Trends 2006
The war for the digital home, social networks, Vista, game consoles, tech hiring, and more

Dream Machines
Auto makers are innovating at full speed -- and giving buyers the power to shape their vehicles

2006 Investment Outlook
Prospects are basically positive: Growth is brisk and corporate profits are climbing

Battling Global Warming
How top companies are reducing emissions of CO2 and other greenhouse gases

What's Hot at CES
What's on tap at the big Consumer Electronics Show? A slew of new flat-panel sets and falling prices

Tech Buying Guide
Products for the digital home: HDTV, Wi-Fi cameras, iPod-run home audio and more

Next for Apple...
How can Jobs & Co. keep its lead? Here are some possibilities

Best of the Web
No longer for idle wanderings or passive viewing, the Web is about socializing, sharing -- and creating

Open Source:
The Next Generation

Now it's an ecosystem -- and VCs are eager to help

Global Brands
The companies that best built their images -- and made them stick

Europe's Hot Growth
Companies

High taxes, rigid rules, and elusive capital aren't stopping these powerhouses

China and India
The balance of power will shift to the East as China and India evolve

Stars of Europe
25 leaders at the forefront of change

Stars of Asia
The 2005 lineup reflects the growing importance of China and India

EMBA Rankings
Northwestern's Kellogg School solidified its hold on the No. 1 spot

Head of the Class
Ranking B-school executive education

Winners
The best product designs of 2005 from the Industrial Design Excellence Awards

Hot Growth
Talent, teamwork, and creativity powered this year's list of the 100 best small companies

The BW50
Our 2005 picks for the top performers among the S&P 500

More Special Reports

International Business News %26 Technology Articles
COVER STORY

Gone Flat
The good old days weren't as good as you thought. That's one more reason Coke's latest CEO needs a bold new formula
COVER IMAGE:  The Real Problem
GRAPHIC:  Break-Down
GRAPHIC:  Following A Legend
GRAPHIC:  Coke vs. Pepsi
ONLINE EXTRA:  Coke's Isdell: "I Intend To Lead"


UP FRONT

Talk Show

Phil Knight Kicks Off His CEO Shoes

Air America Gets A Second Wind

The Co-Pay? Depends Who The Doctor Is

Cracking The Code

Steven Oesterle: Spreading Rudy's Stardust

Les Chinois Love Paris, Too

Four Grand For A Stapler?


THE GREAT INNOVATORS

Jeff Bezos: The Wizard Of Web Retailing


EDITOR'S MEMO

A New Hand At The Helm


READERS REPORT

Philanthropy: Who Are The Real Beneficiaries?

GM: Leaving Daewoo Drivers Out In The Cold?

President McKinley Had It Right

Thank The Amex For Its Many Innovations

Radio And Broadband: Crossed Signals


CORRECTIONS & CLARIFICATIONS

"Why The Dollar Is Giving Way" (News: Analysis & Commentary, Dec. 6, 2004)

"Why Consumers Hate Mergers" (The Corporation, Dec. 6, 2004)

"Cholesterol: The Bigger The Better" (Personal Business, Dec. 13, 2004, Print Edition)


TECHNOLOGY & YOU

Playing Music Is Enough, Fellas
ONLINE EXTRA:  Gifts For Your Ears


BOOKS

Skirting The Disaster Ahead


ECONOMIC VIEWPOINT

A Social Safety Net For The 21st Century


BUSINESS OUTLOOK

U.S.: Job Growth That Is Just Good Enough

Italy: Will Berlusconi's Tax Cuts Make A Mark?


NEWS: ANALYSIS & COMMENTARY

China Goes Shopping
ONLINE EXTRA:  Lenovo's "Unique Opportunity"
Big Blue's Bold Step Into China

E-Tailing Finally Hits Its Stride

For A Change, OPEC Is Worried

Commentary: J&J: Don't Stop Dealmaking Now

Hyatt: Quite A Housecleaning

The Salvation Army's Leaky Kettle

Commentary: Steroid Scandal? Pass The Peanuts


IN BIZ THIS WEEK

Reuben Mark: Profit And Floss

A Break For Clean Air...

...As Detroit Fights Back

Lazard Eyes A Listing

CalPERS Comes Clean

Et Cetera...

Closing Bell: Sirius Satellite Radio


WASHINGTON OUTLOOK

The Man Who Drove A Tank Through Congress

Will Business Get A Friend At The SEC?

The Reports Of Snow's Departure Have Been...


EUROPEAN BUSINESS

The Raja Of Steel

Commentary: The Bigger Gazprom Grows, The Further Russia Backslides

Merry "Convergence Christmas"

A Second Act For German Media


INTERNATIONAL OUTLOOK

Who'll Survive The Textile Trade Shakeout?

Tightening Israeli-Egyptian Ties

More Trouble For Vivendi's Ex-CEO


WORKING LIFE

Commentary: Take A Vacation From Your BlackBerry


MARKETING

A Java Jolt For Dunkin' Donuts


PEOPLE

George Foreman: Marketing Champ Of The World
ONLINE EXTRA:  How George Foreman Sells


GOVERNMENT

Can Online Betting Change Its Luck?
"American Citizens Want To Gamble On The Internet"


LEGAL AFFAIRS

Taking The Fear Factor Out Of E-Mail


INFORMATION TECHNOLOGY

Telecom's New Tag Team
ONLINE EXTRA:  "This Isn't The Old Ma Bell"


DEVELOPMENTS TO WATCH

The Correct Answer To Spinal Jeopardy?

Biotech Crops Put Down Global Roots

After 40 Years, A Potent TB Drug

Rude Rumblings, Weighty Matters


FINANCE

The Warranty Windfall
When Service Contracts Make Sense


SOCIAL ISSUES

Rich College, Poor College
Stealth Fund Drives: Where The Real Money Is


PERSONAL BUSINESS

Funds: Going The Hybrid Route

Baby, Is It Cold Outside?

Your Online Paperboy

Bring Your Parka, And Party

Banks Go Beyond Toasters

Commentary: The Importance Of Independent Thinkers


FOOTNOTES

Heart-Warmer

A Currency Play For High Rollers

A Bloomin' Pot Of Tea


THE BARKER PORTFOLIO

Suppress Your Appetite For Herbalife


INSIDE WALL STREET

A Ruddy Glow At USANA

Ingersoll-Rand: "A Snappy Play"

Suddenly, Sipex Looks Ripe For A Buyout


FIGURES OF THE WEEK

Figures Of The Week (.pdf)
ONLINE EXTRA:  Production Index Components


EDITORIALS

China's Big Deals: Should We Worry?

The New Power Of Brands


INTERNATIONAL -- READERS REPORT

Now It's Smoking That's Being Outsourced


INTERNATIONAL -- FINANCE

Hedge-Fund Mania Hits Asia


INTERNATIONAL -- INT'L FIGURES OF THE WEEK

International Figures Of The Week (.pdf)

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