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Current BW Magazine Table of Contents

March 21, 2005 BW Magazine Table of Contents

March 21, 2005 Outsourcing Innovation Table of Contents






Outsourcing Design



Outsourcing Innovation
First came manufacturing. Now companies are farming out R&D to cut costs and get new products to market faster. Are they going too far?

Online Extra: A Matter Of Design Slide Show

Online Extra: Hidden Hands Slide Show

Online Extra: Commentary: Apple's Blueprint for Genius
Handling its own design work is one reason for best-sellers like the iPod and Shuffle. Steve Jobs is the other

Online Extra: "Design Is a Commodity"
Why is Flextronics CEO Michael Marks so convinced his radical vision is true? "All the intellectual property now is going onto silicon"

Online Extra: R&D Jobs: Who Stays, Who Goes?
A recent in-depth outsourcing study of a hypothetical 1,000-person team found only 722 needed to be kept. Others say that's way too many

Online Extra: IDEO's Collaborative Design Process
CEO Tim Brown explains why it's now necessary for consultancies like his to get involved ever-earlier in new-product development

Online Extra: The Empathy Economy

Online Extra: Quanta's Bumpy Road to Innovation
As more companies get into the outsourced design business that CEO Barry Lam pioneered, can it remain a major player?
Outsourcing Design

 RELATED STORIES

The Empathy Economy

"Design thinking" can create rewarding experiences for consumers -- the key to earnings growth and an edge that outsourcing can't beat 3/8


Samsung Design

The Korean giant makes some of the coolest gadgets on earth. Now it's reinventing itself to get even cooler 11/29/04


Redesigning American Business

Don't panic about competition from Just look at how the U.S. design industry evolved -- and flourished -- despite outsourcing 11/29/04


The Power Of Design

IDEO redefined good design by creating experiences, not just products. Now it's changing the way companies innovate 5/17/04


The Global Payoff from Outsourcing

Intensely criticized in the U.S. these days, the practice offers a wide range of potential benefits to people around the world 4/2/04


The Outsourcing Food Chain

Small businesses in the U.S. are turning increasingly to contractors, both at home and abroad, much as larger outfits are turning to them 3/11/04


frog design's New Lily Pad

Star designer Hartmut Esslinger's firm has been acquired by contract manufacturer Flextronics. Is he cashing out or embracing a new challenge? 8/13/04

Online Extra: Q&A With Samsung Design Boss Chung Kook Hyun

The head of the Korean giant's design center explains how the company has gone from copycat to cutting-edge 11/29/04


The Best Product Designs Of 2004


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