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GET CREATIVE!
Get Creative!
How to build innovative companies
Online Extra: Old Needs, New Ideas Slide Show
Paradigm shifts have not just replaced products, they've revamped the markets the items sell in. Take a look at some of these transformations
Online Extra: Bringing Innovation To The Home Of Six Sigma
Says GE CEO Jeff Immelt: "We want to make it O.K. to take risks"
Online Extra: Toolbox for the Creative Corporation Slide Show
The problems and their solutions, the mistakes and the lessons to draw from them -- and the rewards of creativity
The Brand Wizard: Yves Behar
fuseproject, San Francisco
The Transformer: Beth Comstock
General Electric Co., Fairfield, Conn.
Mr. Metrics: Larry Keeley
Doblin Group, Chicago
The Experience Guy: David Rockwell
Rockwell Group, New York
DNA Decoder: Sohrab Vossoughi
Ziba Design, Portland, Ore.
The Coach: Jeneanne Rae
Peer Insight, Alexandria, Va.
The Academic: Roger Martin
Joseph L. Rotman School of Management, University of Toronto, Ont.
Tomorrow's B-School? It Might Be A D-School
Business schools are hooking up with design institutes -- or starting their own
Online Extra: Design's New School Of Thought
IDEO's David Kelley is building a "D-school" that aims to put students in direct contact with the people they're designing for
Online Extra: 3M: Reading Between the Lines
When customers said they needed bigger batteries to power larger computer screens, 3M figured they really needed brighter displays. It was right
Online Extra: P&G's Quest for "Wow" Design
CEO Lafley is pouring resources into making consumer products a hothouse for innovation and probing deeper into customers' psyche
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July 21 - BW's Bruce Nussbaum and Jessie Scanlon discuss how BW Online's new Innovation & Design channel will foster a fresh dialogue on creativity.
ARCHITECTURE > >
A fusion of panache and practicality, the $875 million facility will revive JFK's long-vacant TWA building -- and still handle 250 daily flights
BRAND EQUITY > >
BusinessWeek/Interbrand rank the companies that best built their images -- and made them stick
CAR BUFF > >
The year 2007 marks the 100th anniversary of the New York taxi. What better time for a makeover.
GAME ROOM > >
Microsoft's new video game forces you to learn how to drive and alter your car for maximum performance -- otherwise, you lose
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