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COVER STORY Math Will Rock Your World A generation ago, quants turned finance upside down. Now they're mapping out ad campaigns and building new businesses from mountains of personal data COVER IMAGE: Why Math Will Rock Your World GRAPHIC: How Math Transforms Industries GRAPHIC: How Much Math Do We Need To Know? ONLINE EXTRA: The NSA: Security in Numbers ONLINE EXTRA: Search Advertising by the Numbers SPECIAL REPORT Business Prophet How strategy guru C.K. Prahalad is changing the way CEOs think A Night's Sleep, Ultracheap ONLINE EXTRA: Podcast: At the Feet of the Guru UP FRONT Talk Show Making Nice To Make Sales Iraq's Creditors Catch A Break Messing With An Indian Icon Text Message Nation Undercover On The Street Slipping A Gift To The Well-Heeled You Try To Type Wearing Mittens Catch `Em Where You Can READERS REPORT Following Up On Investment Picks His Timing Was Off, But He Stands By His Prediction A Checkup On Organ Donor Options Let's Hear It For Japan's Supercraftsmen Education Is The Best Way To Solve Africa's Problems CORRECTIONS & CLARIFICATIONS "Venture Capital's New Promised Land" (Global Business, Jan. 16, 2006) "Curling Up With A Good E-Book" (News: Analysis & Commentary, Jan. 9, 2006) "Yearend Quiz" (Up Front, Jan. 9, 2006) "The Sage Of Kansas City" (Cover Story, Dec. 26, 2005) VOICES OF INNOVATION Rick Rashid: Microsoft's Right Brain TECHNOLOGY & YOU Analog TV: Fade To Black MEDIA CENTRIC Putting The Screws To Google THE BARKER PORTFOLIO Too High A Price For Black Ink BUSINESS OUTLOOK U.S.: One Big Reason To Expect A Decent Year For Jobs Wages: A Misleading Predictor Of Inflation THE BUSINESS WEEK Big Blue's Big Switch Detroit Drama Decent Job Growth Home Depot's New Tool Grilling Alito Guidant's Dilemma Expanding MySpace New Executive Pay Rules Dow 11,000 Fission At Tyco? A Blog Dies In China Apple Triumphant Second Career Of The Week NEWS: ANALYSIS & COMMENTARY The Great Firewall Of China Is GM On The Road To A Board Fight? The Unlikely Hardnose At The SEC Just Saying "No" To Uncle Sam A "Body Blow" To Stem Cell Research Is Howard Stern Worth It? WASHINGTON OUTLOOK The Struggle To Sell The Economy's Sizzle "I'd Much Rather Be In Our Economy Today" GLOBAL BUSINESS Year Of The Citi In China? THE CORPORATION "Killer Coke" Or Innocent Abroad? ONLINE EXTRA: How NYU Chose Colombia over Coke ONLINE EXTRA: Inside Coke's Labor Struggles ONLINE EXTRA: Slide Show: Portraits Of A Coke Boycott ENTERTAINMENT Bulgarian Back Lot, Hollywood Dreams INFORMATION TECHNOLOGY The Hardest Job In Silicon Valley FINANCE The Dirty Little Secret About Buybacks WORKING LIFE Call Centers In The Rec Room PERSONAL BUSINESS Funds: The Easy Way To Find The Best How Do Your Picks Compare? ONLINE EXTRA: How Driehaus Does It ONLINE EXTRA: Steady Income Wins the Race ONLINE EXTRA: Hazelnuts and Stock-Picking ONLINE EXTRA: Interactive Mutual Fund Scoreboard Wish You Were Here. Oh -- You Are Back To The Woods, With The Kids PLUS Slim, With A Wide-Angle Lens Lively S&P Castoffs Help In Dodging Heavy Loads Newfangled Tea Bags INSIDE WALL STREET Outback: Set To Sizzle More Than A Passing Interest In iPass Perficient Helps Customers Be Net-Efficient FIGURES OF THE WEEK Figures of the Week (.pdf) Online Extra: Production Index Components IDEAS -- BOOKS A Real-Life Willy Wonka IDEAS -- FACE TIME WITH MARIA BARTIROMO Picking Blackstone's Brain IDEAS -- VIEWPOINT Davos Will Be Different
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