BusinessWeek - Cover Stories

Dream Machines

The future of cars

BusinessWeek - Cover Stories imageThere's an upside to the tremendous competitive pressures on the auto industry: sizzling new designs, a surge of tech-driven innovation -- including high-end safety features and formerly exotic options, says BusinessWeek's Detroit bureau chief, David Welch. You'll be able to have your car, your way -- as manufacturers craft models for every personality and budget

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