BusinessWeek - Cover Stories

Math Stars

The new era of numbers

BusinessWeek - Cover Stories imageMath whizzes have turned into the new global elite, and business and industry are using them in ways that were unthinkable a few years ago, says BusinessWeek's Stephen Baker. They're transforming personal data, trends, and online content into math -- crunching the numbers and discovering new efficiencies and ways to market. Before long, they'll have a mathematical model of you

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