BusinessWeek - Cover Stories

Can MTV Stay Cool?

Remaking a TV empire for a digital world

BusinessWeek - Cover Stories imageMTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party. BusinessWeek Executive Editor John Byrne and Senior Writer Editor Tom Lowry talk about how -- with business models being reinvented at an ever-quickening pace, especially in media -- staying ahead of trends challenges even the nimblest networker. Can Mcgrath's MTV change fast enough to thrive in the age of the iPod?

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