BusinessWeek - Cover Stories

Speed Demons

Speed-to-market: the ultimate competitive weapon

BusinessWeek - Cover Stories imageCompanies can create products and even whole businesses almost overnight. For everything from clothing to medical devices, enterprising outfits have cut in half the time it takes to bring a product to market. Competition is growing more intense -- driven by the rise of Asian powerhouses and the spread of Internet technology. BusinessWeek's executive editor, John Byrne, talks to BW senior writer Steve Hamm about the story behind this week's cover story

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