BusinessWeek - Cover Stories

Virtual World, Real Money

It's not all fun and games in the online universe

BusinessWeek - Cover Stories imageBusinessWeek's John Byrne talks with writer Rob Hof about this week's cover story. To research the article, Hof took a journey in cyberspace, where thousands of people have imaginary lives -- and some are even making a good living at it. But that's not all: Big advertisers are beginning to take notice of this virtual lifestyle

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