BusinessWeek - Cover Stories

Innovation Champions

The new breed of managers and their radical cultures of creativity

BusinessWeek - Cover Stories imageBusinessWeek Executive Editor John Byrne and Associate Editor Michelle Conlin talk about the making of the inaugural issue of IN: Inside Innovation, BW's new quarterly magazine devoted to helping companies use "design thinking" to reimagine how they operate and how best to cater to their customers' unmet needs. They also go into the making of the cover story and Conlin's innovation-learning journey

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