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Nashville is Talking's Terry Heaton

PodcastsTerry Heaton, president of new media consultancy Donata Communications, talks about the changes convulsing traditional media and how he's helping some of these behemoths adapt. Specifically, he discusses his work with WKRN-TV, an ABC affiliate in Nashville. The broadcaster is rolling out a multi-pronged strategy, including reaching out to bloggers with Nashville Is Talking, a site that aggregates 500 local bloggers

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