BusinessWeek - The Cutting Edge

Podcast Gold?

Doing it for the passion, not the money

PodcastsLeo Laporte, co-host of the popular 'This Week in Tech,' talks about his podcast's origins, why he went with a tip jar model, and his plans to use the $10,000 his show receives every month to create a network of tech podcasts. While he expects advertising to be the dominant business model, he warns prospective podcasters to focus on content they love -- and not to expect fast profits

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