BusinessWeek - The Cutting Edge

PodShow's Network Dreams

How it might change advertising

PodcastsAlong with podcasting evangelist Adam Curry, Ron Bloom founded PodShow to build a network that attracts thousands of indie podcasters and advertisers. Bloom talks about aspects of the network including podcasting and audience-tracking software, agreements with podcasters, and working with advertisers. Bloom also explains how he believes advertising can change and evolve with podcasting

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