BusinessWeek - The Cutting Edge

Coverville

Spinning song covers into gold

PodcastsBrian Ibbott jumped into podcasting in September, 2004, creating an indie show devoted to song covers and becoming one of the earliest podcasters. Now his show is attracting 25,000 listeners and advertisers including Tower Records. Ibbott talks about the opportunities for smaller independent podcasts and the dificulties indie podcasts will have going forward. One particular challenge: standing out in the podcast crowd where traditional companies are growing into a more dominant force

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