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A small-business owner can get so focused on running the day-to-day aspects of her firm that she loses sight of what is driving her company鈥檚 performance. Sometimes, that insight returns too late, and the company has to close its doors. To avoid that kind of nasty shock, entrepreneurs need to keep track of 10 fundamentals of business performance, says Andre Gien, director of strategic consulting for CBIZ Accounting, Tax & Advisory Services, based in Bethesda, Md.
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