Since vanquishing its rivals in the 1990s, Microsoft Office has owned the market for productivity applications such as word processors and spreadsheets. But simple and free Web-based applications are presenting Gates & Co. with a real challenge in the consumer and small business markets. The outstanding new offering is Google Spreadsheets, a surprisingly full-featured upstart that can replace Microsoft Excel for many users. But the trick for the publishers of these new Web-based applications is finding a way to make money off them
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