Sony BMG's fiasco with copy-protection software reveals enormous pitfalls in content owners' plans to prevent piracy through digital-rights management (DRM). But DRM is essential to making the content available, and there are ways to do it right. To make the revolution in digital media a success, rights management must be based on standards. It should be interoperable, so that users can play all types of content on all devices. Above all, it should be designed with the consumers' needs in mind
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