BusinessWeek - Technology & You

Kinder, Gentler Cell Phones

Carriers are catering to youth with flashy, complicated models

PodcastsAn August column on simplified wireless phones for small children produced a lot of reader response wondering where similar products might be for a lot of other people who could use simpler handsets: the handicapped, the elderly, and a lot of folks who just want a simple phone to make a simple phone call. But at least in the U.S., where carriers are pursuing a youth market with ever fancier phones, the market for simplicity is badly underserved

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