SLIDE SHOWS
NOVEMBER 30, 2006
The venerable Italian sports car maker is ramping up a retail push, putting its name on clothes and gadgets
NOVEMBER 27, 2006
There are plenty of sites similar to the much-hyped, avatar-populated, virtual world. Your business may feel more at home in one of these:
NOVEMBER 13, 2006
These endorsements will keep these athletes sitting pretty
NOVEMBER 15, 2006
Skateboarding guru Tony Hawk knows all the tricks when it comes to pitching products
NOVEMBER 6, 2006
First the groundbreaking music video channel went global. Now it's
leveraging its international content to meet the growing niches of the
U.S.'s melting pot
NOVEMBER 3, 2006
The sportswear brand's new build-a-shoe workshop in the French city's fanciest neighborhood is a swirl of ultra-hip technology and fashion
OCTOBER 17, 2006
The virtual community is becoming an online destination of choice for big
companies looking to test and sell new products and promote their brands
OCTOBER 17, 2006
IDEO initiates its design ideas with a spiritual journey that provides the foundation for any changes to come
OCTOBER 17, 2006
Turner Broadcasting箂 GameTap revives past hits and looks to the future with episodic play
SEPTEMBER 25, 2006
Whether NASCAR conservatives or Lexus liberals, consumers' spending habits reveal some collective voting patterns
SEPTEMBER 4, 2006
Marketing to men may be the next big thing for many businesses. Here's how 10 of them do it媐or everything from strollers to plastic surgery
SEPTEMBER 4, 2006
WARNING: Guys may or may not recognize themselves among these archetypes. But a century after marketers drew a big bull's-eye on the female consumer, slicing up the male market is long overdue. Anything to get past the fixation on the metro and the retro.
AUGUST 28, 2006
China may be the fabled factory of the world, but it is also home to a pack of rapidly emerging global brands. Here's a look at China's 20 strongest publicly traded brands, plus five more up-and-comers.
AUGUST 7, 2006
Here's a look at seven brand extensions that are a real stretch
JULY 24, 2006
Online video ads are meant for cheap laughs, but getting them onto the Net and influencing viewers is no joke
JUNE 23, 2006
Japan's Sanrio has had an unlikely success marketing this happy cat to girls around the world. See its face now on these products
JUNE 14, 2006
Meet the musicians who best harness technology, especially the Internet, to market themselves, their products, and their causes
MAY 29, 2006
With Miller Lite hitting its stride, Adami is stepping up efforts to carve out niches for more of Miller's 18 brands.
MAY 22, 2006
The folks at this Miami agency must love controversy. They don't care what people say, as long as they're talking abut a CP+B ad
MAY 5, 2006
Famous folks make big bucks for licensing out their name and images. Check out this slide show and see how much these stars have earned
MARCH 6, 2006
Check out what's cooking, courtesy of the appliance maker's "consumer-driven innovation pyramid" business model.
FEBRUARY 6, 2006
Missed the one everybody is talking about? Here's your chance to see it, and many others, again
DECEMBER 19, 2005
From Oprah and Howard to Sony and Brownie, here's a look at some of the year's best and worst image-shaping moves
NOVEMBER 21, 2005
Behind the scenes as a masterpiece becomes a musical
OCTOBER 13, 2005
Forget "I've fallen, and I can't get up." Marketers today appeal to aging baby boomers' vivacity and adventurousness
AUGUST 22, 2005
Army ads now focus on convincing parents that the benefits of enlisting outweigh the risks
AUGUST 1, 2005
Portraits of Peninsula Hotels staffers by Annie Leibowitz' feature in a remarkable ad campaign that stresses what the chain sees as its essential appeal -- service
FEBRUARY 14, 2005
Here are several examples of products and stores, from hand tools to Best Buy, that reflect the female consumer's enormous influence today on how companies design and sell products
More Slide Shows
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Cruise Control, a nationally syndicated automotive radio show now available here as a podcast, takes viewers on an inside tour of the car industry with reviews and interviews with industry designers, engineers, and executives. With plenty of trivia contests and giveaways, Cruise Control is the radio show for car enthusiasts who enjoy racing and restoring all kind of vehicles.
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