Sales & Marketing

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Instructor-led classes on the latest topics for registered BusinessWeek users.
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• How to Give a Great Presentation - Sponsored by Open from American Express

  Learn the importance of sizing up your audience, grabbing their attention in the first ten seconds, and winning them over from there by building rapport.

• Recruiting and Retaining Staff for Your Small Business - Sponsored by Yahoo! HotJobs

  This course will show you how to reach out to potential employees, make sure they're right for your company, and deliver an employment package that will bring them into your company and keep them there.

• Graphic Design for Non-Designers - Sponsored by HP

  Learn to create well-designed documents, open your mind, and let your creativity out to play.

• High-Impact, Low-Cost Marketing - Sponsored by HP

  Learn some cost-effective and successful marketing techniques to promote your business or service.

COMING SOON: Click each link for an overview of the course, then sign up to be notified when enrollment begins.

• Start-Up Basics for the First-Time Entrepreneur - Sponsored by Open from American Express (enrolls November 3)

  If you're starting up a business for the first time, this four-lesson course will provide a helpful overview of what to expect, what you should know, and what to watch out for as your entrepreneurial adventure begins.