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 | Tuesday, August 23, 2005 |  =Subscribers Only |
THE STAT
5Percentage of Americans aged 55 and older who use the their mobile phones to get information fromPhone Usage >> | |  Make-Believe Goes Cutting Edge Virtual playmate? Toymakers are betting this and other new gizmos can compete with the video, MP3, and computer tech stealing their biz Educational Games Crank Up the Fun Shifting gears to make sure they don't get left behind, the newest teaching games have plenty of entertainment value, too For Lego, an Online Lifeline? The building-block maker has had some rough times as toys go digital, but its new Lego Factory Web site may help it reconnect with kids A Happy Tune for Zizzle's iZ? The team behind Furby is back with a new toy company and a new musical toy, out this fall, that promises to appeal to kids of all ages Can LeapFrog Jump Back to the Black? The storied toymaker has had plenty of setbacks lately. Now it's betting on an innovative new product lineup to return to form Fly Should Soar with Kids With its wide range of both educational and fun offerings, LeapFrog's amazingly clever "pentop" computer is likely to be a hit The Games People Play -- Wirelessly COO David Gosen of mobile game company I-play talks about the industry's future and how his company is preparing to take part in it | |
In Toyland, More Pain and Less Play Although S&P's credit ratings for Mattel and Hasbro remain investment grade, toymakers are facing increasing risk as sales slow (7/5/05) The Anime Biz It's transforming Japan's $100 billion entertainment industry. Can Anime become the next big export? (6/27/05) Furby's Father Is Back Having left his big hit with Hasbro, Roger Shiffman is channeling his childlike enthusiasm for toys into a new venture, Zizzle (5/27/05) Atari: Reaching for the Joystick The business it helped create is white-hot, but the venerable game maker has been gathering dust. Can new CEO Jim Caparro give it a jolt? (5/23/05) | |
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