« Borat in Argentina | Main | Speaking of the holidays...Vlogsanta is BACK! »
November 29, 2006This Week's Podcast With Sony's Mike Fasulo
Heather Green
On this week's BW Cutting Edge Podcast I spoke with Mike Fasulo, the chief marketing officer of Sony Electronics about emerging media.
This is a first in a series that we're doing leading up to the holiday season. Fasulo discusses the rise of consumer-generated marketing content -- and the approach Sony is taking to adapt to an era increasingly defined by Tivo and YouTube. He also explains why he doesn't believe that TV advertising is dead.
10:06 AM
Trackback Pings
TrackBack URL for this entry:
http://blogs.hzvt.com/mt/mt-tb.cgi/
In the 
RSS Feed
